What Is Geotab?

The Platform Behind GPSFMS

The platform behind 100,000+ fleets worldwide. Here is the clear version, without the jargon.

  • Ranked #1 in commercial telematics, four years running (ABI Research)
  • 100,000+ customers and millions of connected vehicles
  • 500+ Marketplace add-ons extend the same open platform
The MyGeotab live map tracking a fleet across North America

Geotab, Explained

The Engine Behind Modern Fleets

Founded in 2000 in Oakville, Ontario by engineer Neil Cawse, Geotab grew from a garage engineering project into the #1-ranked commercial telematics provider in the world (ABI Research). It is still privately held and still engineering-first.

Geotab makes the GO vehicle trackers, the GO Focus AI dash cameras, GO Anywhere asset trackers, and MyGeotab, where it all becomes one picture: where every vehicle is, how it is driven, what it costs, what is about to break.

That #1 ranking comes from ABI Research, independent and not self-declared, and Geotab has held it four consecutive years. That is the part worth weighing when every vendor calls itself the best.

You do not buy Geotab off a shelf. GPSFMS puts it on your fleet: hardware, configuration, training, and support, handled.

100,000+Customers worldwide run on Geotab
6MVehicles and assets connected
100BData points processed every day
Fleet crew with live vehicle data in hand, beside their truck

The Platform

What MyGeotab Looks Like

This is the morning view a fleet manager opens with coffee. One glance answers the questions that used to mean a dozen phone calls: who is moving, what is idling, which vehicles are running late, and what needs attention first.

myGEOTAB Fleet Overview Today Live
+8
132 Vehicles on the road
+3%
96% On-time arrivals
-2%
6% Fleet idle time
-3
4 Open engine faults

Fuel spend per mile

Improving
$0.61 9% vs last quarter
Jan Mar May Jul Sep Nov
Your fleetFleets like yoursLower is better

Fleet utilization

82percent utilized

+6 ptsmore work, same fleet

Where the miles go

Mileage
mix
  • Deliveries46%
  • Service calls31%
  • Yard moves14%
  • Personal use9%

Idle hours by day

trending down
MonTueWedThuFriSatSun

Live fleet board

Stops today
14Van 14I-440 E, moving12Moving
08Truck 8Depot yard9Idling
03Van 3Glenwood Ave7Moving
21Pickup 21Job site, Garner4Stopped

Illustrative MyGeotab view. During your free demo it runs live on your own vehicles.

Poke around MyGeotab live, on a free demo

The Capabilities

What Geotab Actually Does

Six jobs, one platform. Hover any card to see the real MyGeotab widget behind it.

GPS vehicle tracking

Live location, trip history, and dispatch context for every vehicle. Explore vehicle tracking.

See it in MyGeotab
Driver safety scoring

Every driver scored from real driving data, with coaching built in. See the Safety Center.

AI dash cameras

The GO Focus family detects distraction and tailgating in real time and turns events into coaching. Meet the cameras.

Maintenance and fault data

Engine faults straight from the vehicle, turned into work orders before breakdowns. Fleet maintenance.

Fuel and cost control

Idling, fuel burn, and cost per mile measured instead of guessed. Reduce your costs.

Compliance and sustainability

CARB reporting, EV suitability, and emissions tracking on the same login. Electrification.

The Hardware

A Device for Everything That Moves

Geotab's hardware family covers the whole yard, from pickups to excavators to the toolbox in the back.

01
GO vehicle trackers

The plug-in GO9 and next-gen GO10 track location, driving, and engine health.

02
GO Focus AI cameras

Road and driver-facing AI cameras that coach in the moment, not after the claim.

03
GO Anywhere trackers

Battery-powered tracking for trailers, containers, and equipment without power.

04
GO Rugged

Sealed and hardened for yellow iron, off-road equipment, and harsh environments.

Buying new vehicles? OEM integrations stream factory telematics from major manufacturers into MyGeotab, no hardware required.

Built Like Enterprise Software

Why Enterprise Fleets Trust It

Security and compliance

FedRAMP Authorized, ISO 27001 certified, and FIPS 140-3 validated cryptography. Federal agencies run on this platform, which is a high bar for any commercial fleet.

An open platform

Full APIs, an SDK, and a Marketplace of 500+ integrated solutions for cameras, fuel cards, routing, and more. Your data is yours to connect.

AI on your data

A collision-risk model trained on 6M+ connected vehicles flags risk 20% more effectively than a scorecard. You also get benchmarking against similar fleets and Geotab Ace, an AI assistant that answers fleet questions in plain English.

The Platform, Configured for You

The Platform Is Geotab. The Team Is Us.

The team that deploys and supports the platform decides your day-to-day experience. GPSFMS has been fleet-side since 1999, with Geotab Certified Professionals on staff.

  • Done-for-you setup: devices, cameras, rules, and reports configured for your operation
  • A dedicated U.S.-based support team that answers in minutes
  • Fixed Pricing Guarantee and a free demo before you commit to anything
Geotab ranked number 1 telematics provider worldwide Geotab Certified Professional 2026

One badge is the platform's independent standing. The other is the team behind your install: Geotab Certified Professionals.

Questions

Geotab, in Plain English

What is Geotab in simple terms?

A small device in each vehicle records where it goes, how it is driven, and what the engine reports, all flowing into the MyGeotab dashboard. That combination is telematics, and Geotab is its #1-ranked provider worldwide (ABI Research, four consecutive years).

What does a Geotab GO device do?

It plugs into the diagnostic port and records location, speed, harsh braking, idling, seat belt use, engine faults, and fuel data. Patented curve logging keeps it second-by-second accurate.

Is Geotab a GPS tracker or a fleet management system?

Both. GPS tracking is the foundation; the same hardware powers safety scoring, maintenance, compliance, camera coaching, and cost reporting. Start with tracking, grow at your own pace.

What is MyGeotab?

The web platform where everything lives: live map, trip history, scorecards, maintenance, alerts, and reports, one login. Nothing to install.

How do I get Geotab for my fleet?

Tell us your fleet size, vehicle types, and what you need to solve. Pricing, installation, configuration, training, and support all come from one U.S.-based team.

What vehicles and equipment work with Geotab?

Cars, vans, pickups, heavy trucks, buses, EVs, construction equipment, trailers, and unpowered assets. If it moves, it can report into MyGeotab.

See Geotab on Your Own Fleet

Reading about a platform only goes so far. We will ship you a free demo unit and put your own vehicles on the screen.

Prefer to talk? Call (877) 771-2236.