What Is Geotab?

The Short, No-Jargon Answer

The platform behind 100,000+ fleets worldwide. Here is the clear version, without the jargon.

  • Ranked #1 in commercial telematics, four years running
  • 100,000+ customers and nearly 6 million connected vehicles
  • 350+ Marketplace add-ons extend the same platform
Next-Gen GO10 beside a live vehicle card showing current speed and today's driving time

Geotab, Explained

The Engine Behind Modern Fleets

Founded in 2000 in Oakville, Ontario by engineer Neil Cawse, Geotab grew from a garage engineering project into the #1-ranked commercial telematics provider in the world. It is still privately held and still engineering-first.

Geotab makes the hardware and the software: plug-in vehicle trackers, AI dash cameras, battery asset trackers, and the dashboard where it all becomes one picture: where every vehicle is, how it is driven, what it costs, what is about to break.

100,000+Customers worldwide run on Geotab
6MVehicles and assets connected
100BData points processed every day
GO9 device anatomy with numbered callouts and the OBD-II connector

The Capabilities

What Geotab Actually Does

Six jobs, one platform. Hover any card to see the real MyGeotab widget behind it.

GPS vehicle tracking

Live location, trip history, and dispatch context for every vehicle. Explore vehicle tracking.

See it in MyGeotab
Driver safety scoring

Every driver scored from real driving data, with coaching built in. See the Safety Center.

AI dash cameras

GO Focus cameras catch distraction and tailgating in real time and turn each event into coaching. Meet the cameras.

Maintenance and fault data

Engine faults straight from the vehicle, turned into work orders before breakdowns. Fleet maintenance.

Fuel and cost control

Idling, fuel burn, and cost per mile measured instead of guessed. Reduce your costs.

Compliance and sustainability

CARB reporting, EV suitability, and emissions tracking on the same login. Electrification.

The Platform

What MyGeotab Looks Like

This is the view a fleet manager opens first: who is moving, what is idling, what needs attention.

myGEOTAB Fleet Overview Today Live
+8
132 Vehicles on the road
+3%
96% On-time arrivals
-2%
6% Fleet idle time
-3
4 Open engine faults

Fuel spend per mile

Improving
$0.61 9% vs last quarter
Jan Mar May Jul Sep Nov
Your fleetFleets like yoursLower is better

Fleet utilization

82percent utilized

+6 ptsmore work, same fleet

Where the miles go

Mileage
mix
  • Deliveries46%
  • Service calls31%
  • Yard moves14%
  • Personal use9%

Idle hours by day

trending down
MonTueWedThuFriSatSun

Live fleet board

Stops today
14Van 14I-440 E, moving12Moving
08Truck 8Depot yard9Idling
03Van 3Glenwood Ave7Moving
21Pickup 21Job site, Garner4Stopped
Poke around MyGeotab live, on a free demo

The Hardware

A Device for Everything That Moves

Geotab's hardware family covers the whole yard, from pickups to excavators to the toolbox in the back.

01
GO vehicle trackers

The plug-in GO9 and next-gen GO10 track location, driving, and engine health.

02
GO Focus AI cameras

Road and driver-facing AI cameras that coach in the moment, not after the claim.

03
GO Anywhere trackers

Battery-powered tracking for trailers, containers, and equipment without power.

04
GO Rugged

Sealed and hardened for yellow iron, off-road equipment, and harsh environments.

Buying new vehicles? OEM integrations pull the data newer trucks already send from the factory into the same fleet view, no hardware required.

Built Like Enterprise Software

Why Enterprise Fleets Trust It

Security and Compliance

FedRAMP Authorized, ISO 27001 certified, and FIPS 140-3 validated cryptography. Federal agencies run on this platform.

An Open Platform

Full APIs, an SDK, and a Marketplace of 350+ integrated solutions for cameras, fuel cards, routing, and more.

AI on Your Data

A collision-risk model trained on nearly 6 million vehicles, with active users seeing 28.7% fewer collisions (Geotab, 2026), plus Geotab Ace for plain-English answers.

The Platform, Configured for You

Configured for Your Fleet Before You Log In

The team that deploys and supports the platform decides your day-to-day experience. GPSFMS has been fleet-side since 1999, with Geotab Certified Professionals on staff.

  • Done-for-you setup: devices, cameras, rules, and reports configured for your operation
  • A dedicated U.S.-based support team that answers in minutes
  • Fixed Pricing Guarantee and a free demo before you commit to anything
Geotab ranked number 1 telematics provider worldwide Geotab Certified Professional 2026

One badge is the platform's independent standing. The other is the team behind your fleet: Geotab Certified Professionals.

Questions

Geotab, in Plain English

What is Geotab in simple terms?

A small device in each vehicle records where it goes, how it is driven, and what the engine reports, all flowing into the MyGeotab dashboard. That combination is telematics, and Geotab is its #1-ranked provider worldwide, four consecutive years.

What does a Geotab GO device do?

Plugged into the vehicle, it records location, speed, harsh braking, idling, seat belt use, engine faults, and fuel data, second by second rather than in snapshots (patented curve logging).

Is Geotab a GPS tracker or a fleet management system?

Both. GPS tracking is the foundation; the same hardware powers safety scoring, maintenance, compliance, camera coaching, and cost reporting. Start with tracking, grow at your own pace.

What is MyGeotab?

The web platform where everything lives: live map, trip history, scorecards, maintenance, alerts, and reports, one login. Nothing to install.

How do I get Geotab for my fleet?

Tell us your fleet size, vehicle types, and what you need to solve. Pricing, installation, configuration, training, and support all come from one U.S.-based team.

What vehicles and equipment work with Geotab?

Cars, vans, pickups, heavy trucks, buses, EVs, construction equipment, trailers, and unpowered assets. If it moves, it can report into MyGeotab.

Geotab, Running on Your Own Vehicles

Reading about a platform only goes so far. We will ship you a free demo unit and put your own vehicles on the screen.

Prefer to talk? Call (877) 771-2236.