GPSFMS Geotab vs. Motive Fleet Data You Can Trust and Act On

ABI Research's #1 commercial telematics vendor, backed by GPSFMS support that answers and resolves tickets in 7 minutes on average.

  • Ranked #1 in Commercial Telematics by ABI Research for the Fourth Time
  • Nearly 6 Million Connected Vehicles and Assets
  • 7-Minute Average Ticket Response and Resolution
See the difference in your own fleet with a free Geotab demo device
Vehicle count *

No obligation. Prefer to talk? Call (877) 771-2236.

Geotab GO Focus Plus dash camera with MyGeotab Video Coaching and the Driver Safety Scorecard

Why Fleets Choose GPSFMS Geotab

Where GPSFMS Geotab Pulls Ahead

Every platform shows where a truck is. Geotab shows what to do next.

7.4xThe riskiest 10% of drivers are 7.4 times more likely to crash than the safest drivers.

1 in 5The riskiest 10% of drivers account for 1 in 5 collisions.

Source: Geotab, 2026 State of Commercial Transportation.

  • Data You Can Trust

    Nearly 6 million connected vehicles and assets send 100 billion data points a day into one platform.

  • Insight That Tells You Where to Start

    Safety Center ranks every driver by collision risk, and fault alerts reach your shop before a breakdown.

  • An Open Platform, and Your Data Stays Yours

    Hundreds of Marketplace solutions plug in, and you can export your fleet data to the tools you already use.

  • Ranked #1 for the Fourth Time

    Ranked #1 in commercial telematics by ABI Research for the fourth time, on a FedRAMP Authorized platform.

Geotab collision risk ranking in MyGeotab on a desktop monitor at an office desk

The Facts

Geotab vs. Motive: Setting the Record Straight

Some say Geotab's reports, analytics and support fall short. Here is what fleets actually get.

What fleets get toldWhat fleets actually get
The reports are limitedReady-made and scheduled reports, live dashboards, and the Geotab Data Connector, with ready-made templates for Power BI, Tableau and Excel.
The analytics are not actionableGeotab Ace answers fleet questions in plain language, Collision Risk scores each driver on predicted collision risk, and faults are rated by severity and risk of breakdown.
Support does not existYour GPSFMS account representative and U.S.-based team build your zones, rules and reports before your first login, and answer and resolve tickets in 7 minutes on average.

Every product fact above comes from Geotab's published product material; see Sources at the foot of the page.

Specialists on Your Team

One-on-One Support From a U.S.-Based Team

7 minAverage ticket response and resolution time

We work fast for our clients. Call or email, and a real person who knows your account takes it from there.

  • One-on-One Support

    A specialist who knows your fleet, your rules and your reports picks up, so you never explain it twice.

  • Dozens of Team Members Behind the Scenes

    Setup, rules, reports and training are handled by our U.S.-based team, serving fleets since 1999.

  • Devices in 72 hours, with fixed pricing

    Devices ship configured within 72 hours, and every quote carries our Fixed Pricing Guarantee.

Our take: a ticket number is not a support plan. A specialist who knows your fleet is.

“Phenomenal staff training and technical support! There is no comparison between you and any of our other vendors. When we need assistance, someone is always available to take our call.”
QuikTrip Corporation, Tulsa, OK
Two people at desks in a sunlit office, one monitor showing a MyGeotab dashboard with fleet charts and a safety score

How to Switch From Motive to GPSFMS Geotab

Our team does the heavy lifting, from the first device to the first report.

  1. 1
    Pick Your Date

    Tell us when your renewal comes up, and we plan the switch around it.

  2. 2
    Test It Free First

    A free demo device ships configured within 72 hours, so your own data makes the call.

  3. 3
    Bring Your Records

    Export your history, and we set up your groups, zones, rules and reports to match.

  4. 4
    Go Live With Us on the Line

    Plug-N-Play installs, with a specialist on call the day your vehicles go live.

Hand holding a Geotab GO9 tracker beside a vehicle's OBD port

Geotab vs. Motive, Answered

What is the difference between Geotab and Motive?

GPSFMS Geotab pairs ABI Research's #1 commercial telematics vendor with a support team that averages a 7-minute ticket response and resolution.

Is Motive the same as KeepTruckin?

Yes. KeepTruckin renamed itself Motive in April 2022.

What is the best Motive or KeepTruckin alternative?

GPSFMS Geotab: ranked #1 in commercial telematics by ABI Research for the fourth time.

How do I switch from Motive to Geotab?

Tell us your renewal date, test a free demo device that ships configured within 72 hours, and we set up your zones, rules and reports before you go live.

Do I own my fleet data with Geotab?

Yes. It stays yours, and Geotab Data Connector, free APIs and SDK tools feed it to your own systems.

Who supports my fleet after the sale?

A specialist who knows your fleet, backed by dozens of team members behind the scenes, with a 7-minute average ticket response and resolution.

Does Geotab have an ELD for hours of service?

Yes. Geotab Drive runs as an ELD with 100+ HOS rulesets for the U.S. and Canada, and it adds digital DVIRs.

What AI dash cameras does Geotab offer?

GO Focus, Plus and Pro. Plus and Pro bring 30+ tunable AI detections, and Pro takes as many as five aux cameras.

Free Demo

See the Difference in Your Own Fleet

Put a free Geotab demo device in your fleet and judge the data, the insight and the team yourself.

  1. Request it

    Two minutes on the form, and your own fleet settles the comparison.

  2. We configure it

    Your own account, your zones, your rules.

  3. It shipsin 72 hours

    Free, pre-configured.

  4. You decide

    Keep it, or we send a call tag.

No obligation. Prefer to talk? Call (877) 771-2236.

Sources

  1. Geotab press release on the ABI Research commercial telematics ranking, February 20, 2025
  2. Geotab, About Geotab
  3. Geotab, 2026 State of Commercial Transportation
  4. Geotab security and compliance
  5. FedRAMP Marketplace, Geotab Telematics Platform Government
  6. Geotab Marketplace
  7. Geotab Data Connector (2026)
  8. Geotab Ace (2026)
  9. Geotab Collision Risk (2026)
  10. Geotab faults and maintenance in MyGeotab (2026)

Motive is a trademark of Motive Technologies, Inc. KeepTruckin, Motive's former name, is a trademark of its owner. Other product and company names are trademarks of their respective owners. GPSFMS is not affiliated with, sponsored by or endorsed by Motive Technologies, Inc.
Last updated: November 7, 2026