Scores, Rankings, and Rewards
Scorecards, rankings, and rewards. When drivers can see their score, they compete to improve it.
Culture
Scorecards turn abstract safety talk into a number every driver owns.
Every driver gets a weekly goal and a status tier tied to real driving behavior, updated automatically.
Sites, shifts, and regions race each other to the top.
Celebrate improvement, not just perfection.
Gamified fleets hold gains long after the launch month.
What Changes
Vitality
Geotab Vitality is a driver-rewards platform built on behavioral science and Geotab's predictive collision-risk data.
Drivers get weekly safety goals, climb tiers, and earn rewards, all from the trackers already in your vehicles: no new hardware, no cameras.
Because rewards coach every driver, not just the bottom of the leaderboard, Richards Building Supply saw its predicted collision risk fall 8.0% after rewards went live (Geotab, 2026).
Vitality offers a free pilot for up to 20 drivers for 60 days with no commitment.
Trackers with a driver assigned, 30 miles a week per driver, and 2 to 4 weeks of calibration for fleets just getting started; we handle setup with your safety lead.
The pilot is how you get your own.
On Screen
Goals and streaks live on the driver's phone; the leaderboard and the trend live on the office screen, where you run the program.
One Score Per Driver
Camera and tracker events roll into one score per driver, ready for the leaderboard on the breakroom screen. Same rules for every driver, visible to every driver: that is what makes the leaderboard feel fair instead of watched.
Questions
Scorecards, benchmarks, and recognition motivate drivers to improve the behaviors that reduce risk.
Speeding, harsh braking and acceleration, cornering, idling, and seatbelt use, among others.
Yes. Rankings and rewards give drivers a clear, positive reason to keep improving.
Almost nothing in labor: goals, scoring, nudges, and reward fulfillment run automatically inside the program. Managers watch a dashboard; drivers manage themselves.
Scoring uses Geotab's predictive collision-risk model, calibrated by vehicle type and operating context, so a delivery van downtown is not graded against a highway tractor.
Yes, participation is voluntary, which is exactly why it works in union shops. One municipal example: King Township, Ontario ran a union-shop program that cut speeding 10.9%, cut predicted collision risk 7%, and improved fuel efficiency 6.4% (Geotab, 2026).
Fleets typically see measurable behavior change within about 30 days (Geotab, 2026). The free Vitality pilot exists so your own numbers, not our reported ones, settle the question.
Keep exploring
The free pilot runs 60 days on up to 20 of your drivers, no commitment.
